15.904 CEO 战略与最高决策 (Strategy and the CEO)

MIT Course 15 · Strategic Management · 战略管理 · 课号 15.904

TL;DR

• 站在首席执行官（CEO）视角审视企业顶层战略设计、资本配置与利益相关者平衡。
• CEO 作为首席资源分配官的纪律性：股票回购、股利分红、再投资与战略并购的权衡。
• 董事会治理博弈、管理层激励考核与在激进做空机构攻击下的战略定力维护。

课程简介 / Description

with the purpose of allowing the students to experience an in-depth application of the concepts and frameworks of strategic management. Throughout the course, Prof. Arnoldo Hax will discuss the appropriate methodologies, concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences.

讲义 / Lecture Notes

• 1
  • Course Overview (PDF)
  • Examples Delta (PDF)
  • DMK Introduction (PDF)
• 2
  • Customer Segmentation and Customer Value Proposition (PDF)
  • DMK Segmentation Assignment (PDF)
• 3
  • Group Presentations
  • Customer Segmentation and Customer Value Proposition
• 4
  • The Firm as a Bundle of Competencies (PDF - 1.0 MB)
  • Mission I (PDF)
  • Mission II (PDF - 2.1 MB)
  • Mission Forms (PDF)
  • DMK's Mission (PDF)
• 5
  • Group Presentations
  • The Firm as a Bundle of Competencies
• 6
  • The Mission of the Firm and the Craft of the Strategic Agenda (PDF - 1.0 MB)
  • DMK Strategic Agenda (PDF)
• 7
  • Group Presentations
  • Mission and Strategic Agenda
• 8
  • Operational Effectiveness
• 9
  • Group Presentations
  • Operational Effectiveness
• 10
  • Innovation (PDF)
  • DMK Innovation (PDF)
• 11
  • Group Presentations
  • Innovation
• 12
  • Aggregate and Granular Metrics and Financial Evaluation
  • Metrics I (PDF)
  • Metrics II (PDF)
  • DM Metrics (PDF)
• 13
  • Group Presentations
  • Aggregate and Granular Metrics and Financial Evaluation
• 14
  • Final Wrap-up

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