15.902 高级战略管理学 (Advanced Strategic Management)

MIT Course 15 · Strategic Management · 战略管理 · 课号 15.902

TL;DR

• 企业获取并维持持续竞争优势（SCA）的核心理论框架，统合波特五力模型与定位学派。
• 基于资源的视角（RBV）与 VRIO 框架，识别企业稀缺、不可替代的核心能力与战略资产。
• 公司层战略：业务组合矩阵管理、纵向一体化边界确立与非相关多元化折价的防范。

课程简介 / Description

This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices. It is consciously designed with a technological and global outlook since this orientation in many ways highlights the significant emerging trends in strategic management. The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.

讲义 / Lecture Notes

• 1
  • The Delta Model (PDF - 5.5 MB)
• 2
  • Porter's Frameworks and the Resource-Based View of the Firm (
  • PDF 1 - 1.6 MB
  • ) (
  • PDF 2
  • ) (PDF 3)
  • II. Business Strategy
• 3
  • Customer Segmentation and Customer Value Proposition (PDF - 4.7 MB)
• 4
  • The Firm as a Bundle of Competencies and Putting it All Together (
  • PDF 1 - 1.6 MB
  • ) (PDF 2)
• 5
  • Industry Structure and Competitive Interaction
• 6
  • The Decommoditization of a Business (PDF)
• 7
  • Competitive Positioning (
  • PDF 1
  • ) (PDF 2)
  • III. Technology and Industry Transformation
• 8
  • Sustaining Competitive Advantage (PDF)
• 9
  • Competitive Dynamics (
  • PDF 1 - 3.0 MB
  • ) (PDF 2 - 1.4 MB)
• 10
  • Putting it All Together: Integrating The Critical Tasks of Strategy
  • IV. Corporate Strategy
• 11
  • Corporate Strategy - The Core Concepts (
  • PDF 1 - 1.7 MB
  • ) (
  • PDF 2 - 1.2 MB
  • ) (PDF 3 - 1.1 MB)
• 12
  • Corporate Philosophy and Culture
• 13
  • General Principles of Organization Design (
  • PDF 1 - 3.7 MB
  • ) (
  • PDF 2
  • ) (PDF 3)
• 14
  • Human Resources Management and Knowledge Management
• 15
  • Business Processes: The Core Concepts and Managing the Global Supply Chain
  • V. Aggregate and Granular Metrics
• 16
  • Metrics of Value Creation
• 17
  • The Balanced Scorecard and Granular Metrics
  • VI. Integration
• 18
  • Organizational Leadership

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