15.769 运营战略学 (Operations Strategy)

MIT Course 15 · Operations Management · 运营管理 · 课号 15.769

TL;DR

• 将企业顶层商业竞争战略解构为运营层面的四个核心维度：成本、质量、交付速度与柔性。
• 垂直一体化与外包边界划分、全球工厂网络布局布局（Offshoring vs. Reshoring）。
• 战略性产能扩张时机的先发抢占与跟随机会评估，实现技术工艺与市场生命周期的动态协同。

课程简介 / Description

provides a unifying framework for analyzing strategic issues in manufacturing and service operations. Students analyze the relationships between manufacturing and service companies and their suppliers, customers, and competitors. The course covers strategic decisions in technology, facilities, vertical integration, human resources, and other areas, and also explores means of competition such as cost, quality, and innovativeness.

讲义 / Lecture Notes

• 1
  • Course introduction; Innovation and operations discipline
  • (PDF)
• 2
  • Frameworks for strategy and the decision category approach
  • (PDF)
• 3
  • Developing an operations strategy; Application of decision category approach and the capabilities approaches
• 4
  • Value chain dynamics and operations decisions
  • (PDF - 3.5MB)
• 5
  • Value chain dynamics: Lessons from the auto industry
• 6
  • Enterprise architecture and operations strategy
  • Part II: Key Elements and Decision Categories in an Operations Strategy
• 7
  • Vertical integration and outsourcing
  • (PDF)
• 8
  • Business processes
  • (PDF)
• 9
  • Process technology decisions and multiple plants
  • (PDF)
• 10
  • Capacity strategy: How to make decisions on capacity and capacity expansion
  • (PDF)
• 11
  • Facilities strategies and globalization; Comparisons of plant productivity
  • (PDF)
• 12
  • Summary lecture on facilities strategy and globalization
  • (PDF)
• 13
  • Sourcing and supplier management
• 14
  • Information systems and the impacts of the electronic economy
• 15
  • Logistics systems and the fulfillment supply chain
  • Part III: Capabilities and Different Approaches to Operations Strategy
• 16
  • Competing on quality: Sources of quality and different measures of quality
• 17
  • Competing on cost versus competing on availability
  • (PDF)
• 18
  • Competing on cost versus competing on features and innovativeness
• 19
  • Competition in the housing industry: Improving cost, quality
  • Part IV: Globalization, Outsourcing and Other Critical Issues in Operations Strategy and Policy in the 21st Century
• 20
  • Models for gaining advantage in a global environment; How to position within a value chain
• 21
  • Globalization, joint ventures, sourcing overseas, and macroeconomic effects of off-shoring
  • (PDF)
• 22
  • Supplier power and overseas sourcing: Moving up the value chain in outsourcing
  • (PDF)
• 23
  • Student presentations
• 24
  • Student presentations and course wrap-up
  • (PDF)
  • (PDF)

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