15.279 本科生管理沟通 (Management Communication for Undergraduates)

MIT Course 15 · Communication · 沟通与传播 · 课号 15.279

TL;DR

• 管理沟通是未来技术领导者必备的核心软实力，涵盖商务写作、口头演讲与团队协作。
• 掌握金字塔原理与受众中心法则，撰写结构严密、导向明确的管理备忘录与商业提案。
• 通过即席演讲录像复盘与高压问答演练，建立自信清晰的专业商务表达气场。

课程简介 / Description

The goal of this course is to help students learn to communicate strategically within a professional setting. Students are asked to analyze their intended audience, the purpose of their communication, and the context in which they are operating before developing the message. The course focuses specifically on improving students’ ability to write, speak, work in a team, and communicate across cultures in their roles as future managers.

讲义 / Lecture Notes

• 1
  • Introduction to the Course; Strategy and Structure
  • To define the characteristics of managerial communication
  • To understand how to create a communication strategy
  • Communicating Strategically (PDF)
• 2
  • Strategy and Structure (cont.)
  • To understand the difference between direct and indirect structure
  • To learn when to use direct structure and when to use indirect structure
• 3
  • Oral Presentations
  • To discuss the differences between written and oral communication
  • To discuss "best practices" for organizing and composing an oral presentation
  • Giving Presentations (PDF)
• 4
  • Oral Presentations (cont.)
  • To discuss ways to ensure a smooth delivery, using both verbal and nonverbal skills
  • To provide guidelines on creating and using visual aids
• 5
  • Listening; Giving and Receiving Feedback
  • To discover impediments to listening well
  • To learn the techniques of "active listening"
  • To learn techniques to give useful feedback
  • To learn how to make the best use of feedback you receive
  • Listening and Feedback (PDF)
  • [T]
  • Active Listening and Reflective Responses (PDF)
• 6
  • Persuasion
  • To review techniques of persuasion
  • [T]
  • Constructing a Logical Argument (PDF)
  • [T]
  • Persuasion: What the Research Tells Us (PDF)
• 7
  • Writing
  • To discuss the writing process
  • To discuss ways to make your writing logical and coherent
  • Guidelines for Effective Writing (PDF)
  • [T]
  • Conceptual Parallelism (PDF)
  • [T]
  • Clear and Concise Writing (PDF)
  • [T]
  • Style in Managerial Writing (PDF)
• 8
  • Writing (cont.)
  • To discover how to bring clarity to your writing
  • To discuss document design
  • To discuss issues of style and tone
• 9
  • Effective Teamwork
  • To discuss the elements of successful teamwork
  • To introduce the team assignment in 15.279
  • Guidelines for Effective Teamwork (PDF)
  • [T]
  • Teamwork Basics (PDF)
• 10
  • Team Meeting
  • To practice the elements of successful teamwork
  • To set ground rules for your team
• 11
  • Cover Letters
  • To learn to write an effective, persuasive cover letter
  • [T]
  • Writing Cover Letters (PDF)
• 12
  • Interviewing
  • To learn strategies for successful interviewing
  • To practice your interviewing skills
• 13
  • Writing Team Reports; Giving Team Presentations
  • To learn more about writing successful team reports and presentations, including incorporating tables, charts, and graphs
  • Team Reports and Presentations (PDF)
  • [T]
  • Writing Reports (PDF)
  • [T]
  • Using Figures in Text and as Attachments (PDF)
• 14
  • Communicating Electronically
  • To learn about the specific characteristics of such electronic media as e-mail, voice mail, and video-conferencing
  • To learn about the norms for using electronic media
• 15
  • Individual Conferences / Team Meetings
• 16
  • Individual Conferences / Team Meetings (cont.)
• 17
  • Cross-Cultural Communication
  • To learn about the ways in which people from different cultures (and genders) communicate
  • To increase your own cross-cultural communication effectiveness
  • To plan and deliver a group presentation on cross-cultural communication
  • Cross-Cultural Communication (PDF - 1.0MB)
  • [T]
  • Intercultural Communication (PDF)
• 18
  • Cross-Cultural Communication (cont.); Gender Communication
• 19
  • Communication Skills for Leaders
  • To understand the specific communication needs and competencies of those in leadership positions
  • To practice those skills
  • Communication for Leaders (PDF)
• 20
  • Communication Skills for Leaders (cont.)
• 21
  • Working with the Media
  • To learn some basics about interacting with the financial, technology, and general business press
  • [T]
  • Media Relations (PDF)
• 22
  • Review of Strategic Communication
  • To review the elements of creating a communication strategy
  • To "put it all together"
  • [T]
  • Difficult Conversations (PDF)
• 23
  • Team Report Presentations
• 24
  • Team Report Presentations (cont.)
• 25
  • Team Report Presentations (cont.)
• 26
  • Course Wrap-Up

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