15.232 前沿市场突破性商业模式 (Breakthrough Ventures: Effective Business Models in Frontier Markets)

MIT Course 15 · Global Economics & Management · 全球经济与管理 · 课号 15.232

TL;DR

• 在基础设施缺乏、制度空缺（Institutional Voids）的发展中与前沿市场探索盈利商业模式。
• 金字塔底层（BOP）市场的极简创新、本地化逆向创新与最后一公里分销网络攻坚。
• 将社会效益、公共卫生普惠与财务自负盈亏机制深度绑定的可持续商业闭环设计。

课程简介 / Description

This course explores successful approaches to delivering healthcare in challenging settings. We analyze organizations to find why some fall short while others grow in size and contribute to the health of the people they serve, and explore promising business models and social enterprise innovations.

讲义 / Lecture Notes

• 1
  • Introduction to global health
  • Challenges in reaching scale and why we focus on business models
  • Class 1: Scale and business models (PDF - 3.5MB)
• 2
  • Cooperative approaches as growth strategies
  • Case discussion: Hello Healthcare
  • In-class call with CEO York Zucchi
  • Class 2: Cooperative approaches (PDF)
• 3
  • Innovations in operational efficiency and potential for scaling up
  • Case discussion: Riders for Health
  • Class 3: Operational efficiency and scaling up (PDF - 1.7MB)
• 4
  • Business thinking, innovation and scale
  • Case discussion: Avahan India AIDS Initiative
  • Class 4: Business thinking (PDF - 1.3MB)
  • Part Two: Philanthropy and Partnerships
• 5
  • Workshop on strategy: Work in your teams to apply a strategy framework to the organization you are studying for your mini-case
  • Class 5: Strategy (PDF)
  • Blank care delivery value chain (PPT)
  • ,
  • (PDF)
• 6
  • Public-private collaboration
  • Case discussion: SMS for Life
  • Class 6: Public-private collaboration (PDF)
  • Part Three: Promising Business Models
• 7
  • Innovative strategy meets innovative operations: A systems thinking assessment
  • Case discussion: Aravind Eye Clinic and the application of strategy to the enterprise
  • Class 7: Systems thinking (PDF - 1.5MB)
• 8
  • Franchise models
  • Case discussion: Living Goods and the promise of business-format franchise models
  • Class 8: Franchise models (PDF - 1.4MB)
• 9
  • Organizational sustainability and scale
  • Case discussion: Narayana Hrudayalaya
  • Class 9: Sustainability and scale (PDF)
  • Part Four: New Ideas and Challenging Tradeoffs in Scale, Sustainability, and Impact
• 10
  • First set of student team presentations
  • Special guest: Rebecca Weintraub
  • Discussion on links to learning and innovation theme
  • No lecture notes.
• 11
  • Second set of student team presentations
  • Special guests: Tricia Morente and Ratan Tata
  • Discussion on transfer and reverse innovation
  • No lecture notes.
• 12
  • Third set of student team presentations
  • Special guests: Srishti Gupta and Heather Megosh
  • Wrap-up discussion reflecting on class themes
  • No lecture notes.

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